Ending HIV x MAAIKE Clothing Colab.

This 2017 collaboration between Ending HIV and Kiwi fashion label Maaike + Co. was about more than something to wear.

The artwork celebrates Ending HIV's goal of stopping all new HIV transmissions in New Zealand by 2025. It lead a fundraising partnership between Ending HIV and Maaike + Co in the clothing label's flagship store on Auckland's Ponsonby Road during the Auckland Pride Festival 2017. Proceeds were donated to the New Zealand AIDS Foundation.

Project lead: Trak Gray

Garments: Maaike + Co. 

Graphic design: Jess @ Scissorface