An instant response time is crucial successful social media content. This was the leading principle for creating the gay caver of WREN's viral FIRST KISS video in 2014.
The Love Your Condom FIRST KISS cover was delivered with the help of a dozen volunteers on $50 budget in two days (from initial concept to posting the video online). The community groundswell behind the project was amazing to witness, and the video has since received almost 2 million views.
Project lead: Trak Gray