TEST FOR HIV: Ending HIV 2017 Campaign

To overcome the fear and misinformation surrounding HIV testing, the Ending HIV TEST FOR HIV campaign showcases real, honest and relatable stories of Kiwis at high risk of HIV getting tested. Four 60" doco'-shorts lead this multi-channel campaign across digital, print and outdoor.

Primary outdoor artwork:

Sexualised (partner venue and online) artwork:

Digital artwork:

Concept: Trak Gray

Project co-leads: Trak Gray and Caitlin Scott

Photography: Russ Flatt

Video: Chillbox

Agency engaged: Frost Collective

Talent: Tim Bennett, Nathaniel Gordon-Stables, Joe Monise, Rick White and Arthur Devine