To overcome the fear and misinformation surrounding HIV testing, the Ending HIV TEST FOR HIV campaign showcases real, honest and relatable stories of Kiwis at high risk of HIV getting tested. Four 60" doco'-shorts lead this multi-channel campaign across digital, print and outdoor.
Primary outdoor artwork:
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Sexualised (partner venue and online) artwork:
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Digital artwork:
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Concept: Trak Gray
Project co-leads: Trak Gray and Caitlin Scott
Photography: Russ Flatt
Video: Chillbox
Agency engaged: Frost Collective
Talent: Tim Bennett, Nathaniel Gordon-Stables, Joe Monise, Rick White and Arthur Devine